A full app operated by AI, built by someone who is not a dev

Latta was born from a pain I've lived with for four years as the owner of Nacho, a shih tzu with a sensitive belly: finding the right product, remembering vaccines and meds, and that nagging doubt about whether a vet visit is needed. Pet owners fend for themselves between pet shops, clinics and Google.

What Latta does

A single channel on WhatsApp where the owner talks freely and the AI handles the rest: purchases at the best price with reliable delivery, well-reviewed services near home, diet or symptom questions answered on the spot. No app to install.

Why this case matters for your company

Neither I nor my partner Lucas Bergman are trained developers. I've always worked in tech with a CTO and a dev team by my side. At Latta, I'm the one building everything: journey, infrastructure, security, scalability and database, with AI-assisted development. It's proof that, with the right method, business people can build and operate a real product. And that's exactly what I teach.